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BRAND SYSTEMS & APPAREL
Visual systems that hold together on every touchpoint: social, large-format, arena signage, apparel and merchandise. Consistent enough to feel unmistakable, flexible enough to keep the brand fresh.PARTNERSHIPS & PRESENTATIONS
As a founder, I sold sponsorships and built activations. I design partnership decks and mockups that show a partner exactly what they get, and I present creative with the strategy behind it.
20+ years in design and marketing. NBA creative since 2021. A founder's view of what creative has to achieve. Fluent in English, Portuguese and Spanish.
- Experience
- Education
2024 – Present
GRAPHIC DESIGNER @ ORLANDO MAGIC
Multi-channel campaign and game-day creative for marketing, ticket sales, e-commerce, apparel and in-arena. Lead creative for campaigns and theme nights built around ticket-sales and sign-up targets, delivering hundreds of projects per season under live-game deadlines.
2021 – 2024
GRAPHIC DESIGNER @ DETROIT PISTONS
Visual content across web, social, e-commerce, apparel, PR, CSR, ticket sales and in-arena. Brand initiatives and campaigns supporting ticket and merchandise sales, built with marketing, content and product teams.
2017 – 2021
FOUNDER & CMO @ GIGAFANS
Founded and scaled a digital fan-engagement platform in Brazil that reached 1M+ users.
• Designed the brand identity, visual system and app experience combining live-event photography, technology and social sharing
• Partnered with Palmeiras, Flamengo, Corinthians, São Paulo and the Brazilian National Team, creating new sponsorship inventory for brands
2017 – 2020
CO-FOUNDER & BRAND STRATEGIST @ FUTURO MÍDIA
Co-founded an LED out-of-home network across Rio de Janeiro, including Maracanã stadium. Led branding and the commercial team, building media plans for sports and entertainment advertisers.
2020 – 2021
MARKETING CONSULTANT @ LEVEL CONSULTING
Brand strategy, identity and campaigns for clients including rocksinstock.com (Hawaii-based e-commerce).
2007 – 2014
CEO @ W IMÓVEIS
Founded and ran a monthly real estate magazine in Brasília (10,000 copies): editorial, design, prepress and ad sales.
2015 – 2018
SPORTS MARKETING & MEDIA @ FULL SAIL UNIVERSITY
B.S. program connecting brand, content and fan experience inside sports organizations, combining strategy, media production and real-world execution.
2001 – 2004
ADVERTISING DESIGN @ ESCOLA PANAMERICANA DE ARTES
Associate degree focused on concept, craft and creative problem-solving across branding, campaigns and multi-format design.
Orlando Magic
Campaign, game-day and apparel design for the Orlando Magic, built for speed, clarity and emotion. Every piece translates the brand across social, digital and in-arena while staying consistent with the team's identity.
Detroit Pistons
Three seasons of work for a modern NBA brand: social-first, campaign-driven, from in-arena to apparel. The goal: consistent visual storytelling across channels, with an identity that stays sharp, bold and unmistakably Detroit.
Gigafans
A fan-engagement platform I founded that turned live matches into digital experiences. Fans found themselves in high-resolution photos, relived the moment and shared it, reaching 1M+ users and creating new sponsorship value for Brazil's top clubs.
Branding & Content
My branding process starts with fundamentals: positioning, audience and the one sentence that makes the business make sense. From there I build a narrative and a visual system that stays consistent across voice, logo, content, campaigns and experience.
Real Estate
Editorial design for a high-end real estate magazine in Brasília: market stories, premium properties and a consistent visual standard, including layout, retouching and prepress. Monthly print run: 10,000 copies.
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LocationWinter Park, FL · Open to relocation