DIGITAL CONTENT
In today's digital age, creating high-quality and engaging content is more critical than ever for businesses to thrive. With the rise of digital channels and the ever-increasing amount of online content, companies must ensure that their messages are not only delivered effectively but also resonate with their target audience. Creating the right content is an essential component of any successful digital strategy. It's not just about selling products, but also about building trust, credibility, and a strong connection with potential customers. When executed correctly, digital content can provide businesses with a competitive advantage by establishing them as thought leaders in their industry, fostering brand loyalty, and ultimately driving sales and revenue. From blog posts and social media updates to videos and webinars, there are many types of digital content that companies can leverage to engage with their audience. However, the key to success lies in understanding the needs, preferences, and interests of the target audience and tailoring the content accordingly. By crafting content that is relevant, informative, and entertaining, businesses can establish themselves as a valuable resource for their customers, increase brand visibility, and foster long-term relationships. Whether it's through educational content that provides solutions to common problems, or entertaining content that resonates with people's emotions, the right digital content can make all the difference in building a successful business.DESIGN + STORYTELLING
As a Brand Ambassador, I am passionate about the power of Design and Storytelling to create a unique and compelling perception of a business in the minds of consumers. To achieve this goal, my primary focus is on understanding the core concept and values of the organization, and translating them into a coherent and engaging narrative that resonates with the target audience. At the heart of this process lies the ability to harness the power of Design to create a visual language that supports the organization's brand identity and messaging. From logo and website design to packaging and promotional materials, every aspect of the brand's visual representation must be carefully crafted to communicate its values, personality, and unique selling proposition. In addition to Design, Storytelling is another essential component of creating a strong and memorable brand perception. By understanding the needs, aspirations, and challenges of the target audience, I strive to develop a narrative that connects with them on an emotional level, tapping into their desires and aspirations, and ultimately driving them to become loyal customers and advocates of the brand. By organizing and clarifying the brand's storytelling, I ensure that the organization's message is communicated consistently and effectively across all channels, whether it's through social media, advertising, or customer interactions. Through this approach, I aim to create a unique and differentiated brand perception that sets the organization apart from its competitors and resonates deeply with its customers.With a background in Business and Design, I bring a blend of creativity and data-driven solutions.
- Works
- Education
2021 - now
GRAPHIC DESIGNER @ DETROIT PISTONS
Currently, I have the incredible opportunity to contribute my skills as a Graphic Designer within the Detroit Pistons Creative Department. In this dynamic role, I get to create awesome content for web, ticket sales, e-commerce, PR, CSR, social media, in-arena communications, brand initiatives, creative campaigns, and other marketing pieces. It’s an exciting and collaborative environment, allowing me to perform my creativity and be part of a spirited team. I love using visual storytelling to connect with our audience and contribute to the team’s success. Go Pistons!
2020 - 2021
MARKETING CONSULTANT @ LEVEL CONSULTING
During my time at Level Consulting, I had the privilege of bringing our clients’ visions to life, including my last work at rocksinstock.com, an e-commerce from Hawaii. From developing brand strategies to executing impactful marketing campaigns, I played a key role in helping businesses thrive and reach their goals. Working with a talented team, we crafted compelling brand identities and delivered engaging content that resonated with our clients’ target audiences. Witnessing the positive impact of our efforts on the growth and recognition of these brands was truly rewarding. Level Consulting fostered a culture of creativity and innovation, encouraging me to explore new marketing approaches and stay ahead of industry trends. Tailoring strategies to suit each unique client was both challenging and fulfilling, enabling me to continuously expand my skill set and push the boundaries of what was possible in the ever-evolving world of marketing. Overall, my experience at Level Consulting was enriching, leaving me with valuable insights and a deep sense of pride in contributing to the success stories of our clients.
2017 - now
FOUNDER & CMO @ GIGAFANS
In 2017, I embarked on an exciting journey as the founder of Gigafans, a groundbreaking startup that enchanted fan engagement in Brazil. As the driving force behind the company, my role encompassed from ideation to execution, shaping Gigafans into an innovative platform that combined photography, technology, and sports to create exclusive and unforgettable fan experiences. Gigafans became a trailblazing engagement tool that covered major events in Brazil, including Seria A soccer matches featuring renowned teams like Palmeiras, Flamengo, Corinthians, São Paulo, and the National Team. Through the Gigafans App, fans were empowered to relive the excitement of the games and interact with high-resolution photos captured during these electrifying matches. The platform’s integration with social media channels allowed fans to participate in multiple interactions while searching for themselves and reliving key moments from the game. It was a remarkable opportunity to keep the game experience alive even after the final whistle had blown, fostering a strong and lasting connection between fans and their favorite teams. As Gigafans gained momentum, our platform experienced exponential growth, attracting millions of enthusiastic users who eagerly participated in the unique fan experiences it offered. With each new event, we saw thousands of new fans entering the platform, captivated by the opportunity to engage with their favorite teams and cherish unforgettable moments captured through our high-resolution photos. The overwhelming response from fans across Brazil fueled our passion to continually innovate and enhance the platform’s capabilities. It was incredibly rewarding to witness the sense of belonging and excitement that Gigafans brought to the sports community, as fans reveled in the chance to relive and share their most cherished game memories. The immense user engagement also presented an exceptional avenue for sponsors to connect with an ever-expanding audience, further solidifying Gigafans’ position as a powerful tool for brands seeking to leave a lasting impression in the hearts of sports enthusiasts. Our journey with Gigafans was marked by relentless dedication and a profound commitment to enhancing fan experiences. As the platform’s founder, I took immense pride in the positive impact we made on the sports world, fostering an inclusive and vibrant community that celebrated the spirit of sportsmanship and unwavering fandom.
2015-2018
SPORTS MARKETING @ FULL SAIL UNIVERSITY
The Bachelor of Science program in Sports Marketing & Media is tailored to equip students with a comprehensive understanding of how marketing and content creation intersect with the daily operations of sports organizations. Through a combination of theoretical coursework and hands-on practical experience, the program aims to prepare students for successful careers in the dynamic and constantly evolving sports industry.
2001-2004
ADVERTISING DESIGN @ PANAMERICANA
The Advertising Design program at Panamericana School of Art of Sao Paulo is a dynamic and highly regarded program that prepares students for successful careers in advertising. Through a combination of theoretical coursework and hands-on practical experience, students develop a deep understanding of the principles of advertising and gain practical skills in a range of advertising media. The program's focus on creativity, innovation, and critical thinking prepares students to become skilled and versatile professionals in the competitive field of advertising.
Gigafans
The Next Level of Event Marketing Is a new approach to event marketing that utilizes Google Street View technology to capture the audience and create an immersive virtual experience. With this technology, a huge photo of the crowd can be produced, allowing event-goers to zoom in and find themselves in the photo, even after the event is over. This creates a virtual atmosphere that extends the fan experience beyond the event, increasing participation and engagement with the brand.
Detroit Pistons
The Detroit Pistons organization maintains a strong commitment to achieving success and consistently seeks out novel and innovative methods to engage with their fanbase and advance their brand. By embracing new technologies, exploring creative marketing strategies, and leveraging the power of social media, the Pistons aim to remain at the forefront of the sports industry and continue to deliver exciting and engaging content to their fans.
Branding
Throughout the process of brand development, I place a strong emphasis on gaining a deep understanding of the fundamental concept of the business. By immersing myself in the organization's ethos and values, I am able to craft a cohesive and compelling brand narrative that resonates with consumers on a deep and emotional level. This storytelling process involves careful consideration of every aspect of the organization, from its history and core values to its current offerings and future aspirations.
Advertising
“Propaganda is a consistent, enduring effort to create or shape events to influence the relations of the public to an enterprise, idea or group.” Propaganda, by Edward L. Bernays, IG Publishing, 1933.
Real Estate
At the forefront of Brasilia's dynamic real estate scene, our publication represents the pinnacle of sophistication and style, offering readers unparalleled access to the latest developments, trends, and insights shaping the market. With a monthly print run of 10,000 magazines, our publication has quickly become a trusted source of information and inspiration for both industry professionals and discerning homeowners alike. Each issue is carefully curated to showcase the very best of Brasilia's real estate offerings, from luxurious high-rise apartments to sprawling countryside estates.
-
E-maildanibralo@gmail.com
-
Phone(407) 437 8198
-
Websitewww.danibralo.com
-
AddressWinter Park, FL